Every bottle of Dornier Cocoa Hill wines that sells in Japan has a silver 50 Yen sticker on it. Similar to the Japanese 50 Yen coin it carries a simple message. With every bottle purchased, the equivalent of 50 Yen will be donated to a charity in South Africa focussed on child education.
Tsukasa Miyake of Masuda Ltd., Dornier's Japanese importer to Japan, who had himself spent several years in South Africa, always wanted to generate support to South African children and we eventually found this way to raise the money for a well respected charity organisation. Japanese consumers are responding very well to the project and are gladly paying a little extra for the wine. Since April 2008 Japanese consumers have contributed R28 200.00 in total to the Pebbles Project.
The Pebbles Project was established in 2004 to offer support to children with special educational needs, particularly those whose lives are affected by alcohol in some way, in the Western Cape of South Africa.
The Pebbles Project believes that if a child, particularly one with special needs of any kind, is supported and given the necessary education at an early age, they are far more likely to go on to achieve more at school, and become well-adjusted, educated and achieving adults.
Pictures: pebblesprojekt.co.za
Dornier Wines Cocoa Hill Range
Pebbles Project
